1 Gain new clients
2 Offer existing clients different services
3 Lose less clients at the bottom end
Which is the easiest?
Or, put it another way which is the hardest?
The first line I hear everyone say.
Yet why do most businesses spend more time, money and human resource generally on no. 1 when 2 and 3 are so much easier?
As one who spends his life showing businesses how to do number one through effective networking maybe I ought to start concentrating on 2 and 3 also?
Watch this Blog for future thoughts on the matter