Most businesses focus on getting new clients.Yesterday I ran a workshop entitled "Clients...do we really care?"
Well do you?
It has to be easier and so much cheaper looking after the clients and customers you have. That way they become your free sales force.
Ask you staff, ask yourself "Who pays your wages?". You surely know the answers. Get the teasm together and ask them 3 questions
1. What key things regularly go wrong?
2. What would they change to improve client care
3. What barriers are put in their way in giving great service
If you're a senior member please bear in mind you don't have a monolopy on all the good ideas. Maybe the office junior has a great idea how to give better service. Just ask him...or her