Tuesday, May 30, 2006
1 Be self-employed
2 Go and present in front of an audience. The adrenalin heals everything. Well at least for the time you are on stage.
A NEW SERVICE AND SEMINAR
I have decided to offer an new seminar. "How to increase your top line through cross-selling. There are only 2 ways to increase that line
1 Get new clients
2 Get your exiating clients to buy more services or more often
No.1 is harder than no.2 yet how many marketing departments spend a large resource on 2?
I have lots more to say on this....later
Monday, May 29, 2006
Paradise no business no speeches no travel no networking. The last one is untrue. I did network. I was in the pool
and met Terry. We chatted about all sorts and found lots of things in common.Did you know networking was only invented 20 years ago...before it was called talking!
Thursday, May 25, 2006
But I’m really glad I did? Why
1. I was able to tell Damian about using www.18866.com for cheap international calls
2. I introduced John to www.actionplan.com
3. I learn about RFID ( Radio Frequency Identification for you non-teccies out there). This was from a fascinating presentation from Mike Ryan of Idaho who spoke on “Business in 2010-Where is technology taking us?”
Answer? To places we wouldn’t have dreamt of even 5 years ago.
And then I chatted to David from Greystone who used a phrase ‘Party Tricks’ It got me thinking that’s what we do in our business…we show people part triacks when they go networking. Thanks David, a useful conversation
"From the presentation In Carlisle, the day after I was chairman for a financial day for the Scottish Enterprise board in Galashiels in the Borders, which was perfect opportunity to try out the tips from the presentation.
I picked up the point of when entering a room to talk to some one who is on their own. I did this at lunch time and from the conversation got a lead which resulted, some 2 months later, in transfer of a new member to CB, £ 1.1m of asset finance and £ 160k of other facilities with a wealth report presently being done for the directors. So I must have carried out listened at level 1 at the presentation from Sue and the training worked !!"
WANT TO KNOW MORE HOW WE CAN HELP YOU? A visit here may help
Wednesday, May 24, 2006
Through the meal I suggested the men moved one seat to the right after each course to ensure we all had chance to chat to as many people as possible.There were 5 men and 5 women so there was perfect symetry.
This morning Ann and I will have our debrief meeting. We will discuss what went well, what we might have been able to do better and discuss any possible business opportunities for us and/ or our guests.
When you host corporate events there are three distinct sections.
1 The planning and preparation
2 The event itself
3 The debrief as soon as possible after the event
Are you and your team covering all angles when investing time and money in corporate entertaining?
We run How to Host Successful and Profitable Corpoate Event workshops. Please view here for full details
Sunday, May 21, 2006
We (that's me and my wife Trudie and our granddaughter Aimee of 16 weeks old)
spend a magical two days with birthday girl Joanne, husband John, our son Antony and girlfiend Susannah.
Linton Falls near Grassington
I went hiking today in the Yorkshire Dales with the Park Lane Hiking Club. 6 of us went from Long Ashes across to Hebden into Grasssington through Grass Woods then back to the car.
It was a magical day and I had a great ‘AHAA MOMENT’ Charles said something which made me think, “Ahaa that’s a good idea.” Just because we relax doesn’t mean to say we switch our brain off altogether. In fact, on reflection, perhaps it’s when we do into relax mode our thinking becomes even clearer. Below you'll see John Janet Michael and Ian...in Ian's garden.
Tuesday, May 16, 2006
We had a wonderful time in spite of being there before. We relaxed in the big park in the grounds of the Villa Borghese in the northern quarter of the City, sunbathed on the beach at Ostia, Rome’s seaside resort and eat at an outstanding restaurant called Enoteca Capranica . Outstanding food, old fashioned traditional top class service and , if you’re a wine buff, a cellar to die for. The wine list had 38 pages ( yes 38) with approximately 20 wines to a page.. Some costing over £800! But what an experience. Don’t miss it when you visit. And don’t be put off by the sign on the door which says ‘To enter , please ring bell’. Probably because they have £1,000, 000 of wine stored in the place!
They are expected to go to conferences and seminars and bring it work.
I was expecting the worst so was pleasantly surprised when most of them were keen to learn. I say most as on any training seminar there are 3 types of delegates
• The enthusiastic learner
• The holiday maker ( i.e. the one who would rather relax at the back of the room than actually do any work!)
• The prisoner (i.e. The person who is “sent” whether he or she likes it or not)
We had the usual mix on the day!
We were to work in what I can best describe as a ‘posh cellar’! The sun was streaming in, no aircon…what a disastrous start!
But I did receive a warm welcome from Head of HR and what a wonderful day I then had. The sun rose (as it normally does), we kept the door open meaning the temperature was just right and then we laughed. Did we laugh? What a great and appreciative audience. Architects who are like all other professionals; great at their area of expertise but well outside their comfort zone when it came to business development in general and networking in particular.
I hope they turn their new-found knowledge into new skills by practising what was taught today.
Thursday, May 11, 2006
Every week I get his newsletter on web-based marketing in particular and practical, low cost marketing in general. It is outstanding.
I recommend you subscribe, free of course, through www.firststep.com.au
HE IS A REAL GIVER OF FREE AN VALUABLE INFORMATION.e.g. Why not download his
"7 Fatal Mistakes most businesses make with their websites" report?
Here is part of this week’s message from his newsletter
Don't focus on your client's needs and wants.
Most business consultants will advise you to focus on your clients' requirements. In one sense, they are right - you will certainly get better results by concentrating on the benefits you offer them, not just the features of your products and services.
However, you can get even more leverage by finding out about their clients' requirements. In other words, make their job easier in serving their clients.
I'll give you an example.
There are three types of Web designers:
1. A bad Web designer builds a Web site that they like themselves.
2. A good Web designer builds a Web site that their client likes.
3. The best Web designer builds a Web site that the Web site visitors like.
A smart client will say to her Web designer, "It doesn't really matter whether I like it or not. If my Web site visitors like it, that's what matters most."
It works both ways.
If you're working with a supplier, brief them on what you're doing for your clients, so that they can help you achieve it.
And if you're a supplier, ask your clients what they are doing for their clients, and deliver your service with that in mind.
Here are his full details
First Step Communications Pty Ltd
PO Box 257, Coolangatta Q 4225, Australia
Phone: (+61) 07 5599 3133, Fax: (+61) 07 5599 3433
Wednesday, May 10, 2006
I mentioned a day or so ago about “What I REALLY REALLY” want. I want you and other people around the world to have the opportunity to learn to network more effectively. As I only have so much time to present maybe you will be interested in learning by purchasing either my book, audio book or various CD’s and DVD’s.
Today I was working in the studio with my friend Guy Levine who is assisting me with the production of these.
Link here see the first two products which are now available
It’s great working with experts. When you’re an expert in your field I feel you appreciate the other person’s skills that much more.
Lunch with old friends
I met Roger who runs a terrific recruitment company called Ashley Hoyle who I’ve known for 30 years now. We hadn’t seen each other for a while but spending just 90 minutes over a sandwich at the Midland Hotel was a truly pleasant oasis in the busy life I lead.
How often do you think about old friends you’ve not seen for a long time…but do nothing about? Time to pick up the phone?
Sunday, May 07, 2006
But seriously though. What is it you really want? I listened to a an Achievers Edge CD ( see April 30 2006 for the link) and Michael Howard, Chairman of Maris Interiors was asked how he had gone from very humble surroundings to the position he was in now. "Now" by the way is the owner of a company turning over £50m.
His answer was to be totally focused. How focused are you in getting where you want to be?
What do I want?
I want to be offering my knowledge in a number of different ways. Apart from presenting and training which I love, I'd like to be able to have enough 'passive income' so I can take time off whenever I feel like.
I have been working on my book, CD's DVD and booklets for ...well I'm embarrassed to say.
But now I'm focused and take time out weekly to finalise all my products.
Have a look here to see 2 that are in fact finished. By August 31 I will have finished
- My book entitled, "I hate Networking!". It is the story of the networking life of Brian, the reluctant professional. We meet him when he does his usual ...declining an invitation, through to.....well read the book to see what happens.
- My audio book. The same as the paper-based above
- An audio CD entitled "How to host a successful and profitable corporate event"
- Another audio CD "How to work the room".This includes how to overcome all your fears and concerns when you enter that room full of strangers.
Strangers? Those funny people your mother told you not to talk to when you were 4 years old
Thursday, May 04, 2006
When you got to business-related events I am always suggesting you do some preparation and planning first. You’d never attend a client or prospect meeting without doing so, would you? So before you go, be professional and
Aim to get a guest list and do some research
Set yourself some goals
Know here it is, parking etc.
Know the format for the event and the timings
Sort out your personal image
And, it was this last one which prompted me to write today’s entry.
A delegate on today’s’ seminar said “you need to PIP.”
“What’s that I asked?”
“Your personal image preparation”
Wow I thought….good call. That was some new learning for me.
What ought to be included in your ‘PIP’?
Networking with the right people
I heard also today, one delegate had started to implement some of the ‘working the room manoeuvres after being enthused by the learning.
So, she approached an open group asked if she could join and started to have a real jolly time. It took her 3 -4 minutes before she realised she was networking with the band!
But at least she started to practise!
I attended a bar mitzvah and sat with my old partner Tony Tesciuba. He now runs his own accountancy practice.
Tuesday, May 02, 2006
Monday, May 01, 2006
If you don’t enjoy the pleasure of leisure, what’s the point of putting all that effort in.
Now don’t get me wrong. I am an incurable workaholic. But there has to be a few moments to rest and ‘smell the roses’.
We spend some of our leisure in the Yorkshire Dales, one of the best well-kept secrets in the UK. Don't click on the link becuase you'll like it so much you'll want to visit!