Friday, May 22, 2009

Marketing – forward to basics

1. Do you know specifically whom you are offering your service to? You should be able to describe exactly who is likely to benefit from your offering.

2. Do you have a defined service which will produce a consistent and desirable outcome for your clients?

3. When people ask what you do can you describe it in a clear concise manner? People generally don’t care what you do; only what you can do for them.

Find out more about how to promote your business successfully with some more of my free networking tips

Wednesday, May 13, 2009

The right and wrong approaches to networking

Too many people go to business events thinking only ‘What’s in it for me?’ or ‘How can I get these people to buy my services or products?’ Or ‘I must sell something here otherwise it will be a total waste of time’.

Networking is not about;

W.I.I.F.M. - “What’s in it for me?” but much more about
W.I.I.F.Y - “What’s in it for you?” look back at this second acronym and you read wi-fi the modern day way of communication. Apt?!

The most effective marketing for people in the advice-giving business revolves about giving first and receiving second.

The thoughts below are specifically designed to help you get more response to all your marketing efforts and to attract prospects who are qualified to take advantage of your service.

Thought 1. Give away valuable information.

Thought 2. Share valuable resources.

Thought 3. Give free bonuses with your services and products

Thought 4. Give leads and introductions to clients and associates

Thought 5. Send written and emailed thank-you notes.

Thought 6. Give away complimentary sessions by phone and web seminars

See more networking tips and ideas

Wednesday, May 06, 2009

Getting to Grips with PING

If you are entering the social media world for promoting your business, a simple way of getting your message out there is to edit 'status updates' frequently - daily, hourly, whichever. But isn't it a pain updating all of them? is a fantastic tool to just type what's on your mind once, it will then post this out to all the social networks you are part of. Go to to find out more about taking the shortcuts around social media!