Sunday, February 10, 2008

Stop waiting for referrals ; get proactive

If you are finding that your business at the start of 2008 is slowing down, what are you doing about it?
Simply waiting for those referrals and existing clients coming back for more? The 'more' will be less if you continue doing more of the same.
NOW is the time to do something different.

Make business development fun and turn it into a competitive game. Create a system for encouraging everyone to do something - anything - proactive.

WHAT ACTIONS ARE BEING TAKEN TO SUPPORT
BUSINESS DEVELOPMENT?

How many points are required weekly / monthly? ____________

Name………………………………………………………

Week / month ending…………………………………….



HERE ARE A LIST OF THE TYPES OF ACTION YOU CAN TAKE AND A SUGGESTED NUMBER OF POINTSTO BE GAINED

Attending an event 8
Talking to ‘strangers’ and asking to follow up 3 per person
Making the call 2 per person
Sending information after call 1 1
Meeting (1 to 1) a new contact 3
Making the 2nd follow up call 3
Making the 3rd follow up call 4
Giving a referral to an introducer 2 per person
Getting new work from an existing client 3
Asking existing clients for a referral 3
Meeting that potential new client 4
Turning prospect into client 5
Calling an existing client
(Just to say hello) 4
Introducing a colleague to new work 5
Writing an article 3
Making a presentation 3
Being present at firm’s event 2
Inviting clients to events 2 per person
Inviting prospects to events 4 per person `
Inviting introducers to events 3 per
person
Reporting to marketing
(where relevant) 4
TOTAL POINTS?????

A weekend away for the winners perhaps?

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