By being reactive and then proactive.
Most new business comes from the former. Business comes from referrals, introductions, recommendations and existing clients coming back.
That means your business has a good name, a sound reputation and gives a good service.
This results in you relying on others to dictate the speed of growth of your business
IN GOOD TIMES
In the last 10 years or so most 'good' businesses have gone from strength to strength even though thye have been reactive.
THE GATHERING BLACK CLOUDS
The word on the streets is there is a spot of financial bother ahead! Things are slowing down, people are tightening their belts and the upward graphs we have all seen and beginning to flatten out.
WHAT ARE YOU GOING TO DO?
You can sit and wait or get proactive.
Networking is word -of- mouth marketing.Whatever form marketing takes...it's a number game.
Here are the first 10 numbers!
1 Go to more events.
2 Talk to more people (both exisiting contacts and those you don't already know)
3 Ask the pertinent questions.
4 Listen to the answers
5 Spot an opportunity
6 Ask to follow up
7 Make the call
8 Arrange a meeting
9 Do business
10 Make more or stabalise the profits