...marketing guru Robert Middleton
EXTRACT FROM HIS WEEKLY NEWSLETTER
Much of marketing is convoluted and confusing. It doesn't have to be. To market oneself effectively, one needs to communicate simply and with clarity: "These are the clients we work with; these are the areas where they have problems; this is the solution we provide; this is how it works and this is what it costs."
TIME FOR ME TO PRACTISE THIS
We work with people in the professional, finacial and business services communities who get most of their business from referrals and exisiting clients. This means they are reactive rather than proactive meaning they rely on others for the growth of their business.
What we do do is give them practical step-by-step techniques to become more effective and confident networkers resulting in them being in control.
We run a nationwide programme of public seminars and in-house tailor-made workshops.The cost for the former is on the website; for the latter, like every business transaction,it is negotiable depending on exactly what our clients want.
Hope that's okay, Robert!