Th above title is the name of a book written by Dale Carnegie in 1936...a long long time ago
BUT it was actually voted THE BEST MANAGEMENT BOOK OF THE 20th CENTURY.
it is as relevant now as it was then. In fact it is more relevant as technology is trying to take over for good old-fashioned communcations through word of mouth.
Younger people are trying to build relationships through Facebook,Bebo and other so-called social networks. Nothing wrong with those as long as they are not relacements for buidling new and building on relationships.
here is an extract of some of the great man's words
Good relationships are key to business success. Here are some tips on strengthening your relationships:
Don't criticize, condemn, or complain
Give honest, sincere appreciation
Become genuinely interested in other people
Be a good listener
Encourage others to talk about themselves
Make the other person understand that you consider them important