If you have an expertise and want the world to know about you start by GIVING IT AWAY.
Today and last week we ran VIP events in Manchester and London where we invited potential clients to see and hear what we do. I believe we are going to create lots of work as a result of holding these events.
"THE MORE YOU TELL , THE MORE YOU SELL."
Rather than spend time going to tell people what you can do and use all the various selling techniques( which most people find uncomfortable anyway) show your wares the way we did.
In our follow -up calls we won't need to sell anything as these prospects have seen us, heard us and can now make an informed value judgment if they want to acquire our services.And, of course if they weren't interested in the first place they wouldn't have come.It will be a case of the price and whether or not it fits in to their overall training plans.