I was a practising accountant for over 30 years so speak from experience. When you attend events and you’re asked, “What do you do?” it’s not the best time of the day. Now be honest we all know what peoples’ perceptions are of us when we say, “I’m an accountant”. Grey people in grey suits! But we’re not are we? So how do we overcome this first impression? Rather than telling others who we are we tell them what we do, in fact we tell them what we can do for them.
“I help my clients to grow their business” or “I ensure my clients don’t pay a penny more tax than they should” or “When businesses get into financial difficulties, my role is to give the best advice.”
All of a sudden people see you in a completely different light and treat you as the interesting person you no doubt are.
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