When it comes to selling, listening is your most important skill.
I come to a sales conversation with this attitude: "I have nothing
to sell this person, I need to first learn if I can help him or not."
And I'm only going to find that out by listening, not talking. It's
amazing what you DON'T need to explain about your services if
you take the time to really listen.
When you find yourself talking too much flash up in your mind
W
A
I
T
...meaning "Why am I talking?"
We learn nothing by talking
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