“Do you add value or cost?”

This was a question asked by my friend John Barnacott of the Training Department at my networking club, the MBBC, last Friday.
A great question when we go into marketing, selling and promotion of our services. When we believe we can add value to other businesses, we should have no fears about following up potential opportunities. After you hear some one has a challenge or problem they can’t resolve it is your duty to attempt to offer your services and products to alleviate the issue. As long as you don’t pester, keep at it. As long as the value your client or customer receives is greater than your charge then a great piece of business has been done that day…for both parties.