Thursday, August 27, 2009

Change Your Thinking

There are lots of people who consider selling and marketing as essentially dishonest and manipulative. If that’s how you think, the chances are you will resist change with all your might. This resistance is expressed in sentiments such as:
  • I feel uncomfortable talking about myself and blowing my own trumpet
  • I sound phoney when I write about the benefits I offer
  • I'm just not the marketing type
    I can't sell myself

It's no wonder many professionals and technicians not only struggle with marketing, but feel uncomfortable and inauthentic when communicating with prospects about their services. Marketing becomes a "necessary evil."

The best way to get past these quite understandable feelings is to look at marketing your services from a new perspective. The negative feelings are bound to make you feel dreadful about marketing. Thinking in a completely different way should make you feel good. Let’s explore.


OLD THINKING

Marketing is manipulation intended to get people to buy things they don't really need.

Marketing is uncomfortable because it talks about me and what I can fo and how I'm better than other service providers.

Marketing is dishonest because it depends on hyperbole and making false promises while charging high fees.

Marketing is egotistical and self-centred, focused on me, me, me.


Marketing is highly competitive, so you need to make sure other professionals don't know what you're doing.

Marketing needs endless amounts of creativity and cleverness in order to get attention and response.

......................................................................................................................

NEW THINKING

Marketing is about making people aware of a service that could make a real difference in their lives and businesses.

Marketing is a valuable service in itself because the primary activity of effective marketing is to give away valuable information.

Marketing is honourable because it offers to solve problems or assist with challenges that are costing the client time and money.

Marketing is helping with needs and wants, focused on them, them, them.

Marketing simply requires an understanding of clients’ problems, challenges and aspirations and your ability to respond accordingly.

Marketing offers great opportunities for co-operation and creating joint ventures with other professionals.


So which thinking suits you? Only you can decide.

2 comments:

camilyn said...

Hi,

You've got a really nice blog. Many people usually do not realize what mind power can do to one's good results Begin directing the great power of your respective mind and subconscious mind to build the existence you choose with our Mind Power training process. Get the No cost Mp3, E-Course and CD these days and commence directing the power within your mind and subconscious mind to generate the lifestyle you choose - in 7-simple steps.

Mano said...

Hi,

You've an incredibly good weblog. To grow to be a prosperous individual the standard thing is usually to have positive thinking. Take pleasure in Sky Rocketing Good results with Turbo charged Positive Affirmations... Grow Positive Thinking So It is possible to Eradicate Stress From the Existence, Boost Your Self-Confidence and Program Your self For Lifetime Accomplishment!