"I'd rather die than cold call"

As you look at the phone


If you must cold call read this book first
Cold calling for Chickens by Bob Etherington

The highlight page for me says

WHERE AM I NOW?
Sitting in front of the phone
WHAT DO I WANT TO DO?
call a prospect to start a relationship and eventually get him to buy something
WHAT IS THE WORST THING HE CAN SAY?
"No"
WHAT IS THE WORST THING HE CAN DO?
Put the phone down
THEN WHERE WILL I BE?
Sitting in front of the phone

SO WHAT AM I WAITING FOR?!