Lawyers should never ask a honest grandma a question if they aren't prepared for the answer.
In a trial, a Southern small-town prosecuting attorney called his first witness, a grandmotherly, elderly woman to the stand. He approached her and asked, "Mrs. Jones, do you know me?"
She responded, "Why, yes, I do know you, Mr. Williams. I've known you since you were a young boy, and frankly, you've been a big disappointment to me. You lie, you cheat on your wife, and you manipulate people and talk about them behind their backs. You think you're a big shot when you haven't the brains to realize you never will amount to anything more than a two-bit paper pusher. Yes, I know you."
The lawyer was stunned! Not knowing what else to do, he pointed across the room and asked, "Mrs. Jones, do you know the defense attorney?" She again replied, "Why, yes, I do. I've known Mr. Bradley since he was a youngster, too. He's lazy, bigoted, and he has a drinking problem. He can't build a normal relationship with anyone and his law practice is one of the worst in the entire state. Not to mention he cheated on his wife with three different women. One of them was your wife. Yes, I know him."
The defence attorney almost died.
The judge asked both counselors to approach the bench and, in a very quiet voice, said, "If either of you idiots asks her if she knows me, I'll send you to the electric chair."
Thursday, February 01, 2007
Efficient networking
Making the best of networking events
Advertising is floodlight marketing, networking is spotlight marketing and the most effective way to grow a business.
1. Turn up as often as possible. People have short memories, if you're not there referral business will be offered elsewhere
2. Get there early and aim to leave space at the end. That's where the real business is done, in the informal sessions.
3. Have a "giving" attitude. The more help, advice and referrals you give your fellow members, the more you will get back.
4. Aim to speak to new members and guests before the event. The more people you meet the more opportunities you will create
5. Be patient. Networking is about building relationships. Don't expect business to regular come to you for at least six months. It takes time for people to know, like and trust you.
6. Plan to meet fellow members on a one-to-one basis when you do that do you get a greater insight into their business an vice-versa. That way you will know how you can help and be helped.
7. When you have a one-minute presentation make it interesting. Tell anecdotes, mention the different services you offer, even tell personal stories. People buy you before they will buy your services
8. Remember the people round the table may not be your immediate target audience but they all know 200+ others. Everybody is somebody's somebody. Think W I D E not narrow.
Advertising is floodlight marketing, networking is spotlight marketing and the most effective way to grow a business.
1. Turn up as often as possible. People have short memories, if you're not there referral business will be offered elsewhere
2. Get there early and aim to leave space at the end. That's where the real business is done, in the informal sessions.
3. Have a "giving" attitude. The more help, advice and referrals you give your fellow members, the more you will get back.
4. Aim to speak to new members and guests before the event. The more people you meet the more opportunities you will create
5. Be patient. Networking is about building relationships. Don't expect business to regular come to you for at least six months. It takes time for people to know, like and trust you.
6. Plan to meet fellow members on a one-to-one basis when you do that do you get a greater insight into their business an vice-versa. That way you will know how you can help and be helped.
7. When you have a one-minute presentation make it interesting. Tell anecdotes, mention the different services you offer, even tell personal stories. People buy you before they will buy your services
8. Remember the people round the table may not be your immediate target audience but they all know 200+ others. Everybody is somebody's somebody. Think W I D E not narrow.
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